Business Case Template - Excel

Present your business plan to stakeholders and investors through a detailed yet simple document that showcases your plan, how it will benefit the company, and whether it's possible or not.

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The Business Case template incorporates many of the best practices:
  • The template keeps a strict separation between input and output data.
  • Forecast values can be replaced by actuals without the need to overwrite any cells.
  • The model is built bottom-up, allowing you (and your colleagues) to reconcile the values of every single item in the P&L.
About the Business Case template

We've seen hundreds of startup business cases or financial models over the past few years and worked intensively with some of them. Even though every company is different and has specific requirements for its case or model, there are known good and bad practices to consider.

Almost every startup faces the following challenges:

  • What is the right level of detail, and where do I get the relevant data?
  • How can I keep my model up-to-date with as little effort as possible?
  • What is the best way to keep input data (assumptions or actuals) and output data separately?
  • How to ensure that my model does not break and thus cause (potentially unidentified) errors?
  • This is intended as a starting point for your financial planning. It is based on a SaaS model, but we tried to keep it as generic and simple as possible. It should, therefore, have broad applicability.

What Is a Business Case?

A Business Case is a document used to justify a proposed business venture or investment. It is typically used by organizations to determine whether or not a particular project or initiative is worth pursuing.

Which Information Is Included in a Business Case?

The Business Case usually contains a cost-benefit analysis, which looks at the expected costs and benefits of the proposed venture to determine whether it is viable. Other elements that may be included in a Business Case are an executive summary, market analysis, risk assessment, and return on investment (ROI) calculation.

Organizations will often use different types of Business Cases for different purposes. For example, a strategic Business Case may be used to justify a long-term investment, while an operational Business Case may be used to justify a smaller, more specific project.

Why Is a Business Case Important?

The Business Case is an essential tool for decision-makers, as it allows them to weigh the costs and benefits of a proposed venture before making a commitment. It is also a valuable communication tool, as it can help to ensure that all stakeholders are on the same page concerning the goals and objectives of the project.

If you are involved in a business venture or investment that requires a Business Case, there are a few things to keep in mind.

  • First, make sure that your document is clear and concise.
  • Second, focus on the key elements most important to decision-makers, such as the cost-benefit analysis and ROI calculation.
  • Finally, remember that the Business Case is just one tool that can be used to make a decision – it is important to consider all the factors involved before making a final decision.

How to Write a Business Case?

In a nutshell, the process of writing a business case is as follows:

  1. 1. Understand the purpose of the business case.
  2. 2. Define the problem or opportunity.
  3. 3. Outline the proposed solution.
  4. 4. Describe the expected benefits of the solution.
  5. 5. List the costs of implementing the solution.
  6. 6. Assess the risks associated with the project.
  7. 7. Calculate the return on investment (ROI).
  8. 8. Write an executive summary.
  9. 9. Prepare a detailed document.

What Is a Business Case Template?

A Business Case Template is a pre-formatted document that can be used to create a Business Case. It typically includes placeholder text and formatting that can be customized to suit the user's needs.

Why Use a Business Case Template?

A template can be a valuable tool for creating a Business Case, as it can help ensure that all necessary information is included. It can also save time by providing a starting point for the document, and it can help ensure that the final document is consistent and professional.

If you are considering using a template to create your Business Case, there are a few things to keep in mind.

  • First, make sure that the template you choose is relevant to your particular industry and project.
  • Second, customize the template to fit your specific needs – don't hesitate to add or remove sections as necessary.
  • Finally, remember that a template is only a starting point – you will still need to put in the time and effort to create a well-written and persuasive document.
Frequently Asked Questions (FAQs)
Is this actually free?

Yes! This is absolutely free for you to download and use.

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Download and start using the Business Case template today!